One of the biggest mistakes business owners often make is asking the wrong questions.
We assume we should ask, “What should we sell?”, or “How should we sell it”? when we should be asking, “WHO are we going to sell to?”
Before we ask, however, we need to CHOOSE the ideal market for our business.
In this Business Growth Summit for Women Entrepreneurs session with Ryan Levesque you’ll learn how to identify what type of business is most suited to you, and the product or service that is ideal for YOU to sell.
Hear how Ryan has developed the “product grid” to determine what type of business and product makes sense for you.
“There is no ‘One Size Fits All’ offer”
When you use Ryan’s “sweet spot” test, you find the right amount of competition – so that you know you’re not in a market that has too much, OR too little competition.
How to Choose the Right Market Niche and Validate Your Business Idea
Watch this Summit session with Ryan Levesque to discover:
- How to CLARIFY and REFINE your existing market so that you can grow and scale
- The one avoidable MISTAKE people make when EXPANDING into a new market
- How to find the market size that is MOST PROFITABLE or your business
- The four product categories to explore BEFORE creating your next offer
- How knowing the TYPE of entrepreneur you are will guide your choice of business model, product and market
- Why having competition is a GREAT thing for your business
Meet Ryan Levesque
Ryan Levesque is the CEO of The ASK Method® Company and #1 national best-selling author of ASK, Inc. Magazine’s #1 Marketing Book of the Year. His latest book is Choose: The Single Most Important Decision Before Starting Your Business.
Ryan is also CEO & co-founder of bucket.io™ – the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.
Business Success takes mastering the Outer Game (the tactics and skills, the knowledge) AND also (and almost more importantly) the Inner Game (the mindset, barriers to growth and self-limited actions and thoughts).
You can get access to 16 brilliant business minds, including Ryan Levesque, for one week only.
This post was authored by Hannah Stanley. Hannah is completing a journalism internship at HerBusiness. She studies journalism and electronic media at the University of Tennessee in the United States.