Increasingly, clients are realising that a creative and beautiful website doesn’t always translate into more business. Looks are one thing, but in the case of websites, it’s all about the content. Content is king.
What follows are some tips on how to improve the reach and accessibility of your website.
This is by no means an exhaustive list, but it’s a start – a very important start if you are serious about operating an effective website.
- If your website is relatively new, the first piece of advice is to be patient.
- The identification and effective use of keywords throughout your website is paramount for search engine optimisation. Your web designer would have talked to you about this. If not, find someone who can help.
- Be clear about what business/industry sector you are in because this determines what words people use to search for a service or product like yours.
- Conduct your own keyword search and don’t limit it to just one or two phrases. Incorporate three or four keyword phrases throughout your website copy. Importantly, some keyword phrases list millions of search results, so it is very easy to get lost in the masses. You become a very small fish in a huge pond and therefore it is very difficult to rank highly and to stay there.
- People surfing the web will consider listings on pages 1-2, maybe page 3 at most. Pages beyond that are not visited much at all, so your goal is to get your website listed on pages 1 or 2.
- Refine your keyword search by selecting relevant and targeted keywords that reduce the size of the pond and make you a bigger fish. In the case of my company, Design Wordz, it may seem logical to focus on the keyword ‘copywriter’, but this word attracts millions of search results.
Adopting a more focussed and niche approach using keywords ‘copywriter Melbourne, copywriting Melbourne, copywriting services Melbourne’ reduces the total number of search results (still in the 100,000’s) and positions Design Wordz much higher up the rankings. The Design Wordz website organically ranks 5th for ‘copywriting services Melbourne’.
- Consider an AdWords campaign. You will list consistently on page 1 or 2 for the keywords you select. It doesn’t have to be expensive, but it can be effective.
Some say that 50 percent of surfers ignore paid advertising. What about the other 50 percent?
You need to ensure your ad stands out and is cleverly crafted because you are limited in the number of words.
- Link your Facebook, LinkedIn and other social media pages to your website and blog. Ensure the links are well placed and large enough to see.
- Most importantly, make sure that your content is concise and to the point. Long sentences (beyond 30 words absolute max) have no place in good copywriting. Also have a look at what your competition are doing. Identify what they do well and apply those principles to your website.
Book your FREE business communications audit today! Sign up for a FREE one hour professional copywriting appraisal of your website copy, business communications or marketing collateral. Offer valued at $65.00. Visit www.designwordz.com.au.
