Newsletters are a great way to keep customers interested in what’s happening with your business and what products or events are coming up. However, many small businesses find it difficult to come up with new and interesting content week after week. Belinda Weaver from Copywrite Matters shared her list of tricks for how to keep subscribers interested in your newsletter with the Australian Businesswoman’s network in a recent webinar, Newsletters That Produce Results.
- Share Recent Media Coverage — If you are lucky enough to get into the paper or someone has mentioned you in their blog then write about it! It’s a great way to show how important your business is.
- Answer Customer Questions — Putting a Questions and Answers segment into your newsletter is a great way to provide information and education into your newsletter. It also acts to remind the reader that they are not alone and can create a sense of community around your business.
- Link to Company News — Spotlighting a product or service enables the reader to gain a greater understanding of your company without having to dig around for it themselves.
- Share Testimonials — Sharing user comments, quotes and case studies is a great way to add a personal touch to your company and services, and can also help to build trust between a client and your business.
- Link to Content on Your Website — Use your newsletter to promote your content, from blog posts to podcasts. The newsletter is a really vital way to draw traffic to your website.
- Share Contests — Competitions, polls and quizzes are a fun way to spike interest in your newsletter. People love interactive content and it is a fantastic way to tap into boredom and make your client engage with your company.
And for a super newsletter, follow Belinda’s quick tips below:
- Be regular and consistent with the timing of your newsletter.
- Offer value and be helpful. Create something that is worth their while.
- Be personable. People like talking to people; no one wants to feel like they’re working with a robot.
- Use images to break up your content and make it visually interesting.
- Make sure people can unsubscribe.
- Don’t subscribe people without their permission. This can give your company a bad reputation.
Got more tips for creating a super newsletter? We’d love to hear them. This article is based on the Newsletters that Produce results webinar. Learn more, and download the webinar, here. Free access for Premium Members.
Belinda Weaver shares successful techniques for creating engaging brands through awesome copywriting. Head to copywritematters.com for your free copywriting cheat sheet.