Have you created a Facebook page for your business yet? Or are you procrastinating because you don’t have the time or the know-how? Oh dear, can you hear my face-palm from here?? Facebook can be incredibly profitable, and it’s amazingly easy to get up and running.
So today I want to remind you why you absolutely, positively need to be on Facebook.
In fact, I’ve got 20 reasons for you right here. Yep, this is the best statistical goodness on Facebook that you’ll find anywhere… probably! ;-)
- There’s A Whole Lot Of Customers Out There. 1 in 7 people in the world have a Facebook account or page. (source: Forbes)
- Facebook Users Are Active. 2.5 billion content items are added every day. There’s 2.7 billion ‘likes’ on Facebook every day. (source: Facebook)
- Facebookers Are Addicted (And That’s Good News!). 23% of Facebook’s users check their account 5 or more times daily. (source: Socialnomics)
- Profitable Conversations Happen On Facebook. 80% of social media users prefer to connect with brands through Facebook. (source: Business2Community)
- There’s Still Opportunity To Out-Social Your Competitors. Only 44% of small businesses are using social media. (source: Zoomerang survey 2012)
- Facebook isn’t just a young person’s game. 40% of all Facebook page admins are over 30 years old. (source: socialbakers, 2013)
- Facebook is THE Online Business Tool. More than 1 million websites have integrated with Facebook in various ways. So, why haven’t you? (source: Uberly)
- Social Media Marketing Works. 92% of industry professionals engaged in social media say they’ve acquired a customer from Facebook. (source: OpenForum 2012)
- Fans Equals Customers. 51% of Facebook users are more likely to buy from the brands they follow. (source: Crowdspring)
- You can DIY your social media. Nearly 60% of small businesses spend less than $100 on social media and 74% don’t employ anyone to manage their social media marketing… and most of them are doing just fine. (source: Zoomerang survey 2012)
- Just 1 Post Per Day is All Your Need To Start. The average Facebook page posts 36 times a month. That’s not much more than one per day… you can do that! (source: Socialbakers)
- Social Media Fans Are Influential. Social media users are more active and influential offline. (source: Neilsen)
- Touch One Person And You Can Touch 130. The typical Facebook user has 130 friends. (source: AllTwitter)
- You don’t need many fans to create buzz. It takes 20 people to create meaningful interactions and bring your online community up to a significant level of activity. (source: Ning)
- Facebook Popularity Boosts Your Web Traffic. The average company sees a 185% increase in web traffic after crossing the 1000 Facebook fan barrier. (source: Hubspot, 2012)
- A Picture Is Worth A 1000 Likes… Or More! Photos on Facebook generate 53% more likes than the average post. (source: Hubspot, 2012)
- Ask For What You Want. When fans are asked to like a post, there is a 3x higher ‘like’ rate than when they’re not asked to like. (source: Amy Porterfield, Facebook Marketing Secrets Webinar, 2012)
- Posting Doesn’t Always Mean Being Seen. On average only 16% of your fan base are seeing your posts in their newsfeed, thanks to their nasty EdgeRank Algorithm. (source: Facebook)
- Engagement Increases Your Visibility. If you increase your engagement (e.g. get more likes, shares and comments), Facebook will put you into the newsfeed more often so more fans see your posts. (source: Amy Porterfield, Facebook Marketing Secrets Webinar, 2012)
- If All Else Fails, Cheat! If you’re getting hit by EdgeRank and your posts aren’t getting seen, the best solution is to only post things that get major engagement. If it takes only posting pictures of grumpy cat or postcard memes, do it… til your stats improve. (source: Ted Rheingold, Forumcon 2013)
Seriously, it doesn’t matter if you run a microbusiness in your spare time, or you’re a marketer with a boss stuck in the dark ages, you’ve got to find a way to get your brand on there and I hope these 20 Facebook facts will help you to make it happen… today! Til Next time ABN’ers! Cheers, Bianca
