Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens.
The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives.
A proven new method for creating a unique customer experience in a world overloaded with choice based on the power of subtraction and minimalism
- The author of the critically acclaimed In Pursuit of Elegance and the award-winning The Elegant Solution explains how entrepreneurs, product developers, and marketers can apply the laws of subtraction to achieve maximum effect through minimal means
- An internationally recognised innovation expert, May is a weekly columnist for the popular AmEx OPEN Forum Idea Hub and has appeared in The Wall Street Journal and on NPR
- An active speaker and coach, May will lecture widely to promote the book; recent appearances include TEDx, ADP, CA World, Forrester, Microsoft, Intuit, Mattel, Fidelity,3M, Pfizer, and Lockheed Martin
