Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience – 5 Principles for Connecting with Your Customers, Your Products and Your People, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn – one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry.
- Savor and Elevate
- Love to Be Loved
- Reach for Common Ground
- Mobilise the Connection
- Cherish and Challenge Your Legacy
Leading the Starbucks Way is a penetration look at the inner workings of one of today’s most successful brands. The company gave Michelli one-on-one access to a variety of employees to write this book – from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.
“Joseph Michelli offers interesting insights into the fundamentals involved in creating the world’s biggest coffee chain. As a businessperson, you will learn how Starbucks leaders drive success as well as how they learn from setbacks. By reading Leading the Starbucks Way, you will be able to pass many business pitfalls and streamline and pursuit of desired business objectives.”
Martin Lindstrom, bestselling author of Brandwashed
“Culture is everything. This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty.”
Brian Tracy, author of Full Engagement
