“Any business can defy gravity, especially in this uncertain economy,” says Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition.
Launch contains a proven roadmap for any business, large or small, seeking to launch an effective growth strategy with content marketing. You can instantly download the first chapter (no registration required) at www.elevationprinciple.com.
Having faced his own obstacles, Stelzner noticed a truism in the business marketing community, “Marketers like to throw around the word ‘content.’ But if you look closely, you’ll find that very few have mastered the art and science of creating useful, thought-provoking and viral content to grow their businesses.”
Launch empowers readers with content marketing techniques that produce proven results; it reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders and restraining marketing messages.
In the book, Stelzner reveals:
- How to defy gravity with the Elevation Principle: Great content plus outside experts minus marketing messages equals growth.
- Why the infamous ‘rule of reciprocity’ is a manipulative time bomb—and what makes people happier instead
- The shelf life of primary and nuclear fuel — and precisely what to do with them
- How to eliminate the need to pitch and sell — and grow your business faster than ever
- Why you should give it all away — including how you do things, your knowledge and your secrets — and why you’ll make more money
