Influence, the classic book on persuasion, explains the psychology of why people say “yes” – and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them.
Perfect for people in all walks of life, the Principles of Influence will move you toward profound personal change and act as a driving force for your success.