Rewire the Way You Work to Succeed in the Consumer Revolution
With today’s digital revolution, information overload is inevitable. Are we in the age of enlightenment or are we lost in translation? Everyday businesses are underestimating, missing or seeking to understand the bottom line impact of the social and mobile web. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions and markets — and it is nothing short of disruptive.
The End of Business As Usual shares critical insight such as:
- How shared experiences are redefining brands in digital consumer landscape and astute brands can now also create and steer these experiences
- How consumer influence is growing, and businesses can use this to their advantage
- Ways to connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands, and new influencers
- Techniques for creating a culture of change to earn trust, influence, and significance among connected customers
The End of Business As Usual will change the way readers view the world of business, from sales and marketing to customer service and product development to leadership and culture. While other businesses will fall to digital Darwinism, those that adapt will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
Here’s what people are saying about The End of Business as Usual:
“To be successful in business, you need to see what others don’t. Start with this book. Someone’s going to do it, why not you?”
— Mark Cuban, Owner, The Dallas Mavericks and Chairman, HDNET
“Your customers will share their experiences both good and bad. Now that everyone is connected, it’s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.”
— Mark Burnett, Television Executive Producer
“Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis’ book is the map to unleash this treasure.”
— Peter Guber, Author, Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
“Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.”
— John Chambers, CEO, Cisco Systems, Inc.
