The Book of Business Awesome / UnAwesome is designed as two short books combined — one read from the front and the other read from the back when flipped over. It’s a flip-book, covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service.
The Book of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive includes case studies of successful businesses that gained exposure through being awesome and effective. Stratten teaches readers how to re-recruit employees, recourt customers, and spice up an old brand. Stratten acknowledges, “We can’t all be Zappos.com or work somewhere supercool like Google. And I’m glad that we can’t, because if we were all the same, we’d all be perfectly ordinary.”
The cost of being unawesome to employees and customers is much more than ever before. For example, Stratten advises that it should never take 10 business days to reply to a customer. Believe it or not, it happens all the time. For this very reason, Stratten dedicates an entire chapter on how to flip off customers in The Book of Business UnAwesome: The Cost of Not Listening, Engaging, or Being Great at What You Do. Readers will also learn from other businesses’ mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time.
Stratten dedicates The Book of Business Awesome to the entrepreneurs, the lone wolves in companies, the people that believe business is built on relationships. While The Book of Business UnAwesome is dedicated to the annoying salespeople, and the marketers who think being offensive is funny and that any press is good press.
Known for his wit and sense of humor, Stratten continues to attract audiences across the globe with his blunt and honest business advice.
