Justin Timberlake and Madonna took on the question of whether they could save the world in four minutes. Could you save your business in four minutes? Could you imagine doing anything at all that is productive, in four minutes?
For the last month my gym has had a few of us taking part in a 30-day ‘Tabatafest’ – a challenge to do an intense exercise for at least four minutes day at full exertion. e.g. pushups, situps, squats etc, within a particular round-system. I took it on as a challenge and what I found was that four minutes a day made a big difference. The number of repetitions I could do at day 30 was a whole lot more than what I could do on Day 1. I felt stronger and healthier.
So, the challenge got me thinking. What business muscle could I strengthen if I gave it just 4 minutes a day?
