Click here to download this episode. Ruby Pseudo heads up her own London-based agency, Ruby Pseudo Consulting, which conducts youth research on behalf of brands. In this interview, Ruby explains where big brands get it wrong when it comes to youth marketing, when social media works best and she provides advice for startups.
Listen to this herBusiness interview with Ruby Pseudo to learn:
- How her youth research agency works with clients like Nike, Nokia and The Guardian
- About her Vivid Sydney session – Build A Movement
- Whether she thinks social networks and technology empower us to shape our world, or if they are distractions, disconnecting us from a shared, local experience
- The role that blogging and social media played in the growth of her business
- Her definition of the word ‘insight’
- Her favourite aspect of running her own business
- Advice for other entrepreneurs just starting out in business
