From 21st April 2016, Google has been penalising non-mobile responsive websites every time someone searches on their mobile device. That’s right – every time!
With 80% of internet users having a smart phone (SmartInsights.Com), its no wonder Google updated its search algorithm so that mobile responsive websites rank more highly in searches on mobile devices than their non-mobile competitors. That means if your website isn’t mobile responsive, you’re being penalised.
With 33% of mobile customers going directly to your website (Freelancer.com), the consequences of a non-mobile responsive website can be huge. So, what does this mean for you? Well, if your website is not configured to be viewed on different sized screens, you’re not ranking as highly as you should be on mobile searches. And with mobile device usage on the up for searches and shopping, the cost to your business can be significant. If you’re not sure if your website is mobile responsive, here’s a handy tool from Google that lets you check and it only takes a minute or 2 to run.
If your website ranked ‘Not Mobile Friendly’, it’s time to boost your rankings and optimise your website by making it mobile responsive. Any change to your website is an investment in your business but if you’re not technically minded, and we all have our areas of expertise, partnering with a company that can make your website mobile responsive is a necessary cost. After all, what cost is it to your business if you don’t have a mobile responsive website?