For start-ups wanting to find out how they can stand out in a crowded market, this video-interview with Guy Kawasaki is a must-watch.
Suzi Dafnis interviewed Guy Kawasaki, author of 13 books, about the re-release of his book, The Art of The Start 2.0. The book is chockfull of advice for entrepreneurs. In this video Guy shares how entrepreneurship is at its best when it alters the future and ‘jumps curves’. To be an exciting entrepreneur, you cannot be complacent and satisfied with simply improving the status quo by 10 or 15%, Guy says. It is essential that you jump to the next curve and make your business the best it can be. Guy’s book is tactical, not theoretical so it contains a lot of practical hints and tips. He posits that smart companies don’t necessarily ask the complex questions but the simples ones such as: what if?
Providing the example of the question that launched instagram: what if everyone had internet access on their camera phones? Guy shatters the view that those who want to start the next Apple or Google need a megalomaniac vision from the beginning. He says, that for Apple, that wasn’t how it was: the genesis was simple, just two guys in a garage. Apple developed because of the small steps they took and the simple solutions they found. Guy also discussed how karma may be a big player in a company’s success: companies who want to change the world into a better place are the ones which do well whereas, those companies just out to make money attract the wrong people and therefore fail. Read the Art of the Start to find out more about becoming a great entrepreneur.