How to lose a customer in 9 easy lessons…
- Ignore those pushy customers who keep trying to get your attention when you’ve got important paperwork to do. And definitely don’t make eye contact.
- Don’t stress about phone messages and emails – if they really want something, they’ll try again, won’t they?
- Pay no attention when they say they need something in a hurry – that’s their problem, not yours. If they can’t plan properly, what can you do?
- Tell them they’re dreaming if they think the products you advertised will all be available. They’ll just have to wait.
- Staff morale is important, so of course they can have lunch together. Customers should know not to come at lunchtime when there’s hardly anyone to help them.
- If the customer isn’t happy with your product or service, tell them to chill out– there are plenty more where they came from.
- If they really seem worried, have a laugh – that should help them to get over it.
- If they’re still being unreasonable, try raising your voice a little.
- And if all else fails, tell them what they want to hear, even if it’s not exactly true. If it goes pear shaped down the track, that’s someone else’s problem.
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We help small businesses to communicate effectively with buyers in print Our personalised advice makes sure you produce the right print product for maximum impact. Minuteman Press Prahran has a huge range of customised print and promotional products, and inhouse graphic design if you need it. Our team is here...
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