Talk with your customers, not at them. And other tips for more referrals.

Do you talk TO your customers, or with them? In a day and age when you can no longer assume that you have no control on whether customers refer you, it’s time to take action and discover how to help your business market itself. I recently read “The Referral Engine” by John Jantsch. It was a powerful and practical way to (as the book subtitle says) – Teach Your Business to Market Itself. In this audio I invite you to join me next week when I interview John Jantsch during BOOKED for Lunch. (BOOKED for Lunch are free lunchtime webinars with the world’s leading business book authors and thinkers.) You can register here – BOOKED for Lunch – The Referral Engine. 23 November 2010. 12.00pm AEDT. I hope you’ll join me. Suzi