Nearly three quarters of Australian businesswomen are using social media as part of their marketing strategy, according to a survey released today by HerBusiness. The survey conducted by HerBusiness, a national community of nearly 20,000 businesswomen, is based on the responses of 395 participants and focuses on businesswomen’s views on social, environmental, political and other topical issues impacting women. According to Suzi Dafnis, CEO of HerBusiness, social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy.
“Our survey reveals 41 per cent of respondents use social media for 10 – 25 per cent of their marketing strategy and 13 per cent use it for 26 – 50 per cent of their marketing strategy. Interestingly, 13 per cent of businesswomen are using social media tools for more than 50 per cent of their marketing initiatives. This really tells us that social media is providing Australian businesswomen with a low cost and accessible means to reach the wider community,” said Dafnis.
Other key findings of the research:
- Tax concessions were reported by more than two fifths of the participants as the main supporter for them to reduce the environmental impact of their business.
- The overall confidence of business growth was positive with 23% reporting that they expected their business to increase significantly and 39% reporting that they expected their business to increase marginally.
- The highest proportion of participants, more than two fifths [42%] reported that they were not sure if the National Broadband Network would increase their productivity. 31 per cent of women surveyed were not optimistic with just 28 per cent saying they were optimistic.
The results of the HerBusiness Quarterly Index were analysed and compiled by Tribe Research. This is the first HerBusiness Quarterly Survey. It was hosted in June 2010 and is an ongoing research project which will be undertaken by HerBusiness every quarter.
About HerBusiness
HerBusiness is the peak organisation supporting women in business to provide them with the skills to start, manage and grow their business. With over 20,000 members, HerBusiness caters to the largest community of women business owners and entrepreneurs in the country. HerBusiness provides training and mentoring for women across Australia. Its advocacy initiative, herVoice, was created in response to numerous requests for HerBusiness to take a leading role in public policy development, advocacy and lobbying on issues relating to Australian businesswomen and female entrepreneurs. For more information visit: https://herbusiness.com
This media release was prepared by Espresso Communications. Espresso Communications prides itself in bringing a distinct flavour to the way they connect with stakeholders and a fresh approach to communications. Espresso Communications fills a gap in the market place by offering clients the breadth of skills of a large agency, without the overheads. Visit their website for more details: – www.espressocomms.com.au or call 02 9909 113.
