One of the most strategic things to do when you immerse yourself in a life of business, is to surround yourself with like-minded people. With the newly-launched #BusinessAddicts podcast, you will be able to join the inspiration, communal and consultive conversations that two self-confessed business addicts have set out to produce.
The #BusinessAddicts Podcast is the brainchild of Loren Bartley from Impactiv8, who teamed up with Fiona Redding from The Happiness Hunter to bring you the combination of community and conversation around business, with business leaders. What they aim to do with #BusinessAddicts is ultimately to equip people in business everywhere with relevant strategies, tools and tips.
In Loren’s words: “Our podcast is for anyone that is addicted to business. We feed your addiction by providing valuable content that will help improve your business.” Their podcast episodes also regularly feature guests that share their own business journeys, some of which have included founder of LinkedInExpress, David Hobson and Managing Director of Partner2Grow, Simone Novello.
“Throughout each episode, we share the ups and downs that come with being a Business Addict. We are certain that our stories will resonate with you and you will realise that you are not alone.”
In launching #BusinessAddicts, Loren has found considerable success in reaching out to more clients for her personal social media strategising business, Impactiv8. She has also seen her networks of partnership extend and significant improvements in her own business dealings.
Her advice to women thinking about starting their own podcast is a methodical one — research, commit and activate. “Take some time out and spend a day workshopping your concept. During that time, consider your ideal listener, key messages, format for the show and what you will call it. Then get to work! Start learning all you need to know about the technical aspects. It’s going to take some time to pull it all together and then it is going to be a long-term regular commitment to make it a success.” For her, doing it with Fiona allows her to share the workload and amplify the influence of their podcast with double the effort and audiences.
This post was co-authored by Natalie Ong. Natalie completed a journalism internship at the Australian Businesswomen’s Network. She studies a Media degree at the University of New South Wales.