The tiny change that drastically increases conversion rates
Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project?
Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr. Robert Cialdini, the world’s expert on influence and persuasion calls this Pre-Suasion.
Pre-suasion involves the process of arranging for people to move in the direction of the message that we’re going to send them before they experience that message.
When asking customers to try a new product, asking a question a particular way shot agreement rates up from 30% to 75%.
In another example, the use of specific symbols in an email produced FIVE TIMES as many sales as ones without. Two images on a website when tested against one another, with nothing else changed, netted TOTALLY different results.
These aren’t random incidents. They’re actually the result of the deliberate use of Pre-Suasion.
Now you can learn how to use Pre-Suasion to increase conversion rates in your own business.
In a Business Growth Summit for Women Entrepreneurs session with the world’s expert on influence and persuasion, Robert Cialdini, you’ll learn how to structure information to guide customers’ attention so they buy more often. And how to ethically influence them to buy more expensive items than they had planned to buy from you.
BUSINESS GROWTH SUMMIT FOR WOMEN ENTREPRENEURS
FREE – 25 February to 1 March
Revolutionary Ways to Enhance Your Powers of Influence
Watch this Summit session with Dr. Robert Cialdini to discover:
- What are the six influence principles and how they MAKE YOUR MARKETING MORE PERSUASIVE
- How to guide people to move in the direction of the message that we’re going to send, before they experience that message (ie. what to do before asking for the sale)
- Why you should ASK FOR YOUR CUSTOMERS’ ADVICE rather than their opinions
- How small changes to a landing page can steer customers in a direction
- Which one tiny change to an email subject line made A 5-FOLD INCREASE IN SALES
- How to use the principles of authority and social proof to boost sales conversions
- Where to place testimonials on your website for GREATEST EFFECT
Meet Dr. Robert Cialdini
Dr. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today bestselling author.
His book Influence: The Psychology of Persuasion is a marketing classic and recommended reading to marketers and business owners everywhere. His latest book, PreSuasion is the topic of this Summit session.
Business Success takes mastering the Outer Game (the tactics and skills, the knowledge) AND also (and almost more importantly) the Inner Game (the mindset, barriers to growth and self-limited actions and thoughts).
You can get access to 15 brilliant business minds, including Robert Cialdini, for one week only. So grab your place now.