Do you think of buying print as a necessary evil – a business expense that you just have to swallow? It doesn’t have to be. If you’re playing your cards right, when you buy print, you’ll be making money – and the smarter you get, the bigger the returns. Getting leads to your website – or your store or office door – is one of the biggest challenges faced by most businesses. The online world is brilliant for marketing, but it’s only one part of the picture. Give it a leg up with clever proactive print strategies and you can multiply the benefits of your online and bricks and mortar presence. When you use print to communicate:
- It’s proactive – you’re not waiting for consumers to search
- You choose who gets it – and they can share it
- You control exactly what the message is
- It can be touched and held – and so communicates on many levels
- You tell them exactly what you would like them to do
With print, you can say a huge amount more about your brand and the sort of business you are.
You might think it’s retro – but because many businesses are ignoring print, you have the chance to stand out from the crowd.
Check out this list, then think about how you could use one or more of these to get more attention and action from the right people
- Sales Brochures
- Business cards with marketing messages
- Letterbox flyers
- Catalogues
- Direct Mail letters
- Marketing messages on invoices
- Point of Sale Posters
- Postcard mailings
- Product packaging and inserts
- Sticker and tags
- Branded notepads and promotional gifts
If you’re not implementing at least a handful of these – are you missing a chance to boost sales and profit?
