With so much news breaking on the Internet and in social media, it makes sense to take your press release online too.
In the 21 Easy Ways to Market Your Business Online eBook, Johanna Baker-Dowdell of Strawberry Communications shows you how to make the most of social media and the internet by publishing newsworthy press releases to promote your business and increase credibility. By distributing the press release to a wider audience through online media and PR websites, Johanna discusses how you can establish yourself and your brand as an area expert.
“Ensure your press release grabs your viewer’s attention by making it newsworthy. Do this by sharing your opinion as an expert on a trend, announcing an award win or launching a new product or service.”
Johanna gives her advice on how to structure a press release, what information to include (and where) and how to target a particular audience with the information included.
