Being a successful entrepreneur almost always means lots of networking with other entrepreneurs and their businesses. That’s part of what makes HerBusiness such a valuable community — being able to instantly network with other like-minded businesswomen.
Member Amanda MacLean took advantage of this networking ability when she enlisted the help of fellow member and businesswoman Catriona Pollard.
Amanda MacLean is an executive and partner at Equitas Partners, a private wealth management practice. She specialises in helping professional women who are in the midst of a career transition, along with other aspects of business growth and strategy.
Catriona Pollard is the founder and director of one of Australia’s leading public relations and social media agencies, CP Communications. She has over 20 years experience in the industry and is also an author an author, international speaker, trainer and popular media commentator.
Amanda first found out about Catriona and the services she offered at CP Communications through Catriona’s contributions to HerBusiness. Amanda says Catriona was the first name that that came to mind.
Specifically, Amanda says that Catriona established a PR plan to give an authoritative image to their principal advisor as well as update the content for their various communications mediums — eNewsletter, LinkedIn, etc.
Amanda was impressed with Catriona’s ability to make a difference in their business and her “skilful delivery of PR solutions that met out brief and delivered results.” Amanda also had high praise for Catriona as she found her to be “a master of her profession, not to mention a delightful person to work with.”
Amanda is an executive, business manager, advisor and director, and a partner at specialist advice practices Equitas Wealth and Equitas Partners based in North Sydney. Prior to this, she was the Chief Operating Officer of the Angus Knight Group, a large private recruitment, training and eLearning company. As COO, her remit was to grow the business while maintaining a commitment to culture and excellence.
Catriona Pollard is the founder for CP Communications, a Sydney public relations agency providing professional PR and social media services that are vital to building business. Services they offer include: strategic PR and marketing programs, copy writing and editing, public and media relations, social media training.
This post was co-authored by Courtney Sweeney. Courtney completed a journalism internship at HerBusiness. She studies journalism, political science, and public relations at Michigan State University in the United States.