HerBusiness announces a new webinar, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, that teaches small business owners the techniques to stay competitive in a world of giants. The free one-hour webinar will be held on Thursday, 15 November 2012 at 12:00pm AEDT and will teach you the tools and provide the information of how your brand can directly challenge the giant of its category and not only survive, but thrive. Expert presenter, Stephen Denny, will host this webinar that will discuss the ten powerful strategies that will help you overcome stale business thinking and bureaucracy as outlined in his book Killing Giants. Stephen Denny is a competitive strategy and marketing consultant, helping brands define their competitive position, communication and implementation plans. He is a frequent speaker at corporate events, industry conferences and graduate business schools on topics relating to competitive strategy, and marketing. Topics to be discussed in this webinar include:
- Win in the last three feet. How to leverage someone else’s investment – and just be there the moment the customer grabs their wallet.
- Create “thin ice” arguments. Ways to shift the conversation to places where the competition can’t – or won’t – go.
- Fight unfairly. Learn how the underdog can turn the tables, pick unfair fights and create awkward mis-matches.
On completion of the webinar, participants will have a comprehensive understanding of what tools they can use to combat the giants in their industry and, in turn, realise the blessing in disguise it is to be the underdog. Killing Giants is a free webinar although you must register for the event. For more information and to register for the Killing Giants webinar, visit the HerBusiness website. Click here to register for this free webinar.
