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Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media.
If we can’t be all things to all people, how do we approach our ideal client?
Ken shares customer traits that make a big difference to targeting your message to the right audience.
Listen to this Social Media for Small Business interview with Ken Burgin to learn:
- Why ‘being all things to all people’ can lead to being nothing to nobody
- How niche social media marketing allows you to be super-specific in your messaging
- How to cater to niches you don’t know a lot about
- Why niche social media marketing lets you take your knowledge and make money out of it
