How can your business maximise your opportunities on the Internet? The main areas you need to consider here are: measuring your website search engine registration the right brand the right website Whether or not you have brought in the... read more
To prepare an effective goal plan it is essential to understand what a goal actually is and how it differs from a purpose or a vision. A goal has a specific endpoint – you know when you’ve achieved it.... read more
Connecting with the right people to help your business and make sure everyone knows about your exceptional product or service are critical to your success in business. Learning to be an effective networker is key in achieving these two... read more
Learning to communicate in the digital age is one of the challenges that managers face today. In face-to-face communication we understand much more of what is said through body language – how fast someone talks, how loudly, their intonation... read more
How your company handles inquiries can make a big difference not only to your immediate orders but also to whether customers file away your details for future reference. It’s not difficult to establish a system for handling inquiries, yet... read more
The Australian Bureau of Statistics tells us that only 20% of businesses will still be running successfully after five years of operation. Furthermore, of that 20%, more than 80% will close down or disappear over the subsequent five years.... read more
Once you’ve taken the plunge to start your own business one of the daunting tasks you may face is selecting the appropriate vehicle to trade through. Even if you may have been in business for many years it is... read more
Looking back at the owners of the Titanic, we would say that their strategy was to launch the largest cruise liner in the world to create the greatest loss of lives in history. Clearly this was not their intention,... read more
In today’s competitive business environment, medium to large corporations are actively engaging in strategic alliances to generate leads, increase their customer base and best utilise resources. It is well worth the effort for small business to explore strategic alliances,... read more
When I asked my friend, Kirsten, if she’s getting what she wants out of life, she looked at me as if I had asked her when she was going to change her name to Fifi and move into a... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
Good question! And one that can come up regularly when you are just starting out in business and cash-flow is tight. It often seems the perfect solution to overcome a tight budget and get what you need or want... read more
