Here are 7 rules for creating headlines that sell – or that can at least buy you time so your customer reads your offer. Rule No. 1: Don’t try to be too clever Too often the temptation with a... read more
Who has been your biggest inspiration to you and why? My mum! She has survived in spite of enormous difficulties (I mean unspeakable!) and always taught me to reach for the stars. Her exact words were “Darling, I don’t care if... read more
Sophie Lui was born in the jungles of Cambodia during her family’s escape from the brutal Pol Pot regime. She grew up in a tiny apartment in Paris with her mother and brother, and migrated to Australia at age nine where she picked... read more
YES! If your business doesn’t have a website your business will eventually get lost in the Stone Age. Recent studies show that 80% of people look for products and services online first, and even research your business, before they... read more
Having a strong online presence is imperative for all businesses. Increasingly, Australians are turning to the Internet, and search engines particularly, as their first point of call for researching businesses, products and services. Over 11 million Australians are now... read more
Whether you are offering a product or a service, the Internet enables you to reach customers all over the globe, who can conveniently order from your online store 24 hours/7 days a week. The primary difference between a regular... read more
Tell us about your online business and how you got started. I created Wedding List Co in 2003 following a less-than-inspiring experience with a department store registry. We were handed a clipboard and sent off to write down 13-digit... read more
Briefly tell us about your business and how you got started. Presents For Her is an online gift shop that targets males who are looking to buy gifts for females. Annette’s background in the study of human behavior and... read more
How do I increase my sales? Whenever I talk to people and tell them what I do (sales is my ‘thing’) they inevitably ask me “how do I increase my sales?” My response is simple “Employ a sales person!”... read more
Sales today are about building rapport and engaging your customer. You can still do this in a cold call, you just need the strategies to make these calls successful in your pursuit for new business. Business Owner: “Hello, I’m... read more
Amazon in the US is having a sale til the end of the month. Taking into consideration both exchange rate and discounted prices, I think there are still good deals here on books that you may or may not... read more
Balance. Harmony. Prosperity. We could all use more balance, harmony, and prosperity in our careers as well as personal lives. Rina Lee, founder of Strategic Feng Shui, employs a combination of classical Chinese Metaphysics systems to improve the working... read more
