Social media can be seriously profitable for your business. “It’s the secret low cost marketing weapon used by the leading entrepreneurs. But, it can go horribly wrong if you make these mistakes…” explains today’s 30 Days of Social Media contributor,... read more
The Apprentice (the Aussie version) has seen women behaving badly according to a journalist who called HerBusiness last week to ask if the behaviour (women being catty and playing ‘dirtier than the men’) was what we consider normal behaviour. In... read more
As part of it’s herVoice Public Policy and Advocacy initiative, the Australian Businesswomen’s Network publishes a quarterly business briefing to address issues that impact working women. The Spring 2009 edition of the herVoice Business Briefing is now available. Our... read more
Maximise your online connections, build relationships with purpose and make the most of online networking with The 4 Ps of Online Networking from today’s 30 Days of Social Media guest contributor – Iggy Pintado, author of Connection Generation. The... read more
The Australian Business Magazine – The Deal – recently featured an article on how women are joining forces and partnering with other women to co-create businesses. The HerBusiness’s Advisory Board Member, Susan Wareham McGrath, was asked to comment on the... read more
Managing resources is hard for many businesses, especially for small business. How do you manage business resources? e.g. What tools do you employ, Is there software you’d recommend? What do you outsource etc? I’m currently compiling the next issue... read more
On 23 August the Sun Herald newspaper featured Julia Nekich of The Ideas Suite who participated in the HerBusiness MentorNet mentoring program. The story, titled, Your Guide to Greatness, explored the role a mentor can play in the growth and... read more
Complementing this month’s Equal Opportunity for Women in the Workplace roundtables, the federal Office for Women is inviting employees to complete a brief online survey. The Government is keen to have the broadest possible section of the community provide... read more
You may have heard that podcasting is one of the best ways to demonstrate expertise in a niche and reach broader audiences with your knowledge, with the goal of increasing customers and revenue. Since early 2009 the Australian Businesswomen’s... read more
How can you use social media to attract prospects to your business? Assuming you’re offering a sound product, a compelling offer, and are talking to the right customer, social media tools make generating leads inexpensive and time-efficient. In today’s... read more
How can social media help you create your next product? In today’s post Denise Tung shows us how to research ideas, validate our concepts and launch our latest, greatest venture. Developing compelling products in the social context We’ve learned... read more
Keeping up with news, latest trends, industry happenings and research is important for any business. But when there’s so much information available, how do you get to see what’s most relevant for you? Firstly, if your email inbox is... read more
