Laptops, mobile phones, iPhones, Blackberrys and USB drives can conveniently store data outside your work environment. But portability has a downside. Devices are easily stolen and their data is valuable with many thieves admitting to stealing devices for the information stored... read more
One of the questions I often ask my mentoring clients is: “What’s getting in the way?” By that I mean, what’s getting in the way of you making the progress you want, achieving the goals you’ve set for yourself,... read more
So you’ve got a mentoring programme in place that you’re involved in, (either as a mentor or mentoree). How do you go about making the most of your meetings? After a mentoree has been matched with an appropriate mentor,... read more
Last Friday to Sunday I attended an Internet Marketing seminar hosted by Ed Dale of 30 Day Challenge fame. You may know Ed from Internet Marketing this Week, an almost-weekly podcast that I highly recommend if you’re interested in... read more
Technology has transformed the marketing landscape, impacting product design, customers’ search and purchase behaviour, and marketing communication. Technology also provides a multitude of exciting opportunities for business. Here are three: Technology Impact # 1: Types of products and services... read more
A bullet-proof marketing strategy is essential for business success. It is also something that business owners often grapple with. They like the idea of having a strategy but hate the idea of executing one. ‘How am I going to... read more
There are many, many aspects to marketing – your brand, the marketing activities you undertake, measuring your outcomes, the budget you have available to spend, not to mention taking the time to actually ‘do’ the required marketing activities in... read more
One of the questions I often ask my mentoring clients is: “What’s getting in the way?” By that I mean, what’s getting in the way of you making the progress you want, achieving the goals you’ve set for yourself,... read more
Whilst interviews are by no means the only screening tool available when considering potential new hires, they still form an important part of the selection process and for most companies are still the screening and selection tool of choice.... read more
Last Friday to Sunday I attended an Internet Marketing seminar hosted by Ed Dale of 30 Day Challenge fame. You may know Ed from Internet Marketing this Week, an almost-weekly podcast that I highly recommend if you’re interested in... read more
You know you have them! Your list of best excuses that are stopping you from starting the things you have been putting off for ages like your business plan, exercise or a healthy dietary program. Excuses are funny things.... read more
The Australian Direct Marketing Association (ADMA) has advised the Australian Businesswomen’s Network that the Australian Communications and Media Authority is considering extending the Do Not Call register to include businesses – and has forecast a 50% take up rate... read more
