We have all seen “A Christmas Carol.” And if you have not, I strongly recommend watching it; but this time, view it as the lead driver for your business future success rather than the feel-good Christmas movie. Often in business,... read more
Smart Company has named the HerBusiness podcast as one of the “nine business podcasts you should be listening to.” In the article, Cameron Magusic of Smart Company discusses the important target audience of HerBusiness – Australian businesswomen. The article includes... read more
Getting a logo designed for your company can be a difficult and costly task. Here are 8 money saving tips for getting your logo designed right the first time. Save money, time and frustration with a logo that will... read more
Last week I attended a business breakfast in Melbourne Town Hall organised by the Mentally Healthy Workplace Alliance and Beyond Blue. It was the last event in an 18-month long, Australia-wide roadshow to introduce the Heads Up initiative headsup.org.au,... read more
Suddenly we’re all meant to be online communications experts: to have a social media profile, to blog prolifically and — not just keep up with the zeitgeist – to drive it as well. But before you can do that,... read more
Suddenly we’re all meant to be online communications experts: to have a social media profile, to blog prolifically and — not just keep up with the zeitgeist – to drive it as well. But before you can do that,... read more
When I started out in community engagement in the 1990s, the concept was a young one and more aligned with government consultation and gaining public acceptance of an outcome. Over the years, engagement in the business arena has evolved.... read more
Last year, I caught some of Suzi’s tweets from Copyblogger’s Authority 2014 conference. The conference had only just wrapped up but I knew I HAD to be there in 2015. So I bought a ticket. A year later, I... read more
Here at the Australian Businesswomen’s Network we’re all about helping women in business and inspiring them to achieve their full potential. Which is why we launched the Businesswomen’s Hall of Fame in 1998, to acknowledge and celebrate the success... read more
The new financial year is almost upon us and now is the perfect time to start thinking about your financial goals for the upcoming year. There are a number of different ways to work out what you want the... read more
While all of us should be thinking about our targeted audience, there are some businesses that need to be extremely careful when marketing to their customers. These are businesses that are marketing products or services within a sensitive niche.... read more
Do you remember how much fun you had with a rainbow of coloured pencils and a pad of paper as a child? I know I did, but somewhere in the growing up and being an adult process, I forgot... read more
