“When the majority of your newsletter content is valuable and super-helpful, no one begrudges you a bit of cheerleading for your own business.” Newsletters are a vital part of business communication. They are a direct link between a company... read more
Running a business or building a career can be tough, the challenges can often take us by surprise and knock us flat. We can all think of tough times that we’ve faced, or are facing, it seems insurmountable when... read more
To manage a business well, one of the key areas of knowledge is to be able to handle a team of employees well. It is not only in the event of conflict resolution that employee-management is needed, but also... read more
When I was a child, the words “I’m bored” were always met with disdain from my parents, and swiftly met with something for me to do instead. As a result the word boredom has always had a negative connotation... read more
“Circles are one of the ways to connect with people on Google+ and they are one of the hardest things to get used to on this platform. But once you understand how it works, it’s actually a fantastic system.”... read more
Do you go to meetings with potential customers and come away thinking … great meeting, but what next? That’s because many people don’t want to come across as being pushy, so they don’t have an agenda. The truth is... read more
“Presentation is an essential element when creating a great webinar.” Ken Burgin, the creator of hospitality resource website profitablehospitality.com, recently spoke to the Australian Businesswomen’s Network about the importance of presentation in webinars and how to get the basics... read more
Because successful businesswomen have so much to offer, many of them have found that writing a book is a great way to share their stories and skills with others like them. Simone Leslie is one of these businesswomen turned... read more
If you want to reach your community on Facebook, you need to cough up some cash, but you don’t need to spend as much as Facebook would have you believe and if you leave the Boost button well alone,... read more
It’s the rare business owner who doesn’t dream of cashing in on all the hard work they’ve put into their business. But most people leave it too late to think about when is the best time to sell their... read more
Use a marketing dashboard to get the most from every dollar you spend on marketing. Is your marketing budget attracting a healthy return on investment (ROI)? When it comes to marketing, it’s all about the results: you need to... read more
The first person to live to 150 is alive today. Former Treasurer Joe Hockey was subjected to a degree of ridicule when he made this statement earlier this year. But it seems he was quoting the experts who say... read more
