Marketer Seth Godin has said, “Innovation isn’t easy, but then again, neither is table tennis. This hands-on and thoroughly-researched book makes it clear that smart organisations discover that the effort, the planning and the respect they put into creating a culture where innovation is welcome pays big dividends.”
He’s is talking about new book by Amantha Imber, The Innovation Formula, which uses science to help you create an organisation that succeeds by driving growth and maintaining relevance through innovation.
Dr Amantha Imber is our guest on the BOOKED for Lunch webinar series during May. BOOKED for Lunch are free events where we get up close and personal with business book authors and where you can ask questions and get the insights that only the author of a book can reveal about their subject.
We hope you’ll join us.