You’re getting close to a Tipping Point in your business when you’ve started gaining momentum.
You’ve gradually been putting the important pieces in place and now you’re starting to feel a shift happening simultaneously in multiple zones in your business – from your finances, to your team; your product and your systems; and your own insights as a leader.
You have gained a critical mass of valued customers who are now sending you referrals and you have begun to develop a solid reputation based on your track record.
Whilst you haven’t yet hit the level of results you may want. It has begun to feel like you are on the threshold of making a significant breakthrough in your business.
Rating: How would you rate the momentum in your business (1 low / 5 high)?
Rating Summary:
If you rated yourself a 5, you’re experiencing progress and momentum in your business. It’s time to really look at what’s working and what is creating progress and do more of that. Hedge against market changes by doing some longer term planning for innovation. Test new concepts and ideas to keep ahead of the curve.
And if you rated yourself 1 to 4, there are some tips below that will help you as you work on building your momentum:
Momentum Tips
If you need to develop more momentum in your business:
- Invest time in getting clear on your purpose (this will get you motivated)
- Choose a project that is most aligned with your purpose and business goals to focus on
- Get a mentor and accountability network to support you and keep you accountable as you begin to gain momentum
- Establish sales and financial targets so you know what your idea of successful momentum in the future will look like when you get there
- Establish some realistic framework around the performance expectations you have for your business
- Be a student – always have at least one area of skills and knowledge development you are focused on as a business owner
Case Study – Momentum
Christine Taylor, Aussie Pooch Mobile
Christine knows a thing or two about building momentum.
Her business, Aussie Pooch Mobile, began in 1985 (when she was just 16), as a dog clipping and grooming service.
A few years later, Chris expanded this service to include mobile dog washing units travelling to customer’s homes. By 1991, she decided to franchise and became the first ever premier dog wash and care company in the world.
She now has over 200 Franchisees around the world in countries as diverse as Malaysia, New Zealand, New Caledonia, Australia and the USA, employing 1000s of people.
Along the way, her breakthrough growth has been acknowledged with various awards, including 1994 Young Achiever of the Year, 1996 QLD Telstra Businesswoman of the Year, 2005 Australian Woman in Franchising and her 2012 induction into the Franchising Hall of Fame and her 2016 Induction into the Businesswomen’s Hall of Fame.
Christine’s tips for success when it comes to creating momentum in your business:
- Set SMART goals (Specific, Measurable, Achievable, Realistic within a Timeframe)
- Create a team of AWESOME people around you
- Keep your feet on the ground – remember where it all began
- Reward and thank those around you – not just your customers!
- Do something today to make tomorrow better
