When was the last time you let someone know how much you appreciated what they did? When doing business with other businesses, it’s often easier to complain about what you’re not happy with then to give credit. At the Australian Businesswomen’s Network, we are extremely fortunate to have customers who tell us what we’re doing well. You may have heard about Michael Stelzner’s book Launch — How to Quickly Propel Your Business Beyond the Competition. We’ve been recommending the book for about two months and just recently had the author on the popular BOOKED for Lunch webinar series. 600 people registered to listen in while we interviewed Michael about the rich nuggets of information in his book. The book is terrific (in fact our whole advisory board is currently reading it) and, I feel, essential reading for business owners. Here are some of their comments about the webinar, which you’ll find in our online store. It’s still available free (for a few weeks before it goes behind the premium-members-only wall). So, I encourage you to take a listen.
More comments about Relevance
- The presentation mostly reinforced a lot of what I already practice/believe as a marketer. All good content.
- Fantastic webinar, so much relevant information
- Simplicity, good relevant information, direct and more importantly…..showing how a business can truly benefit by being generous.
- Old ideas but represented in a new way with new relevance
More comments about the speaker – Michael Stelzner
- Enjoyed Everything. So many takeaways from Mike I don’t know where to begin!
- Michael’s content was very valuable, the webinar was well facilitated, technology worked well.
- Michael using such creative and visual language to put his excellent points across.We definitely try to use the techniques he has outlined so it was a great way to re-energise us at the tail end of the year when we are all looking forward to a holiday.
- Great clear, concise ad generous information offered.
- Michael is very generous with his knowledge, great tips about focusing on content & customers rather than $$
- Useful and insightful tips shared by Mike.
More comments about the information
- ‘De-mything’ the sell, sell, sell mentality that is being FORCED down your throat when you’re looking at going online. THANK YOU. That is inspiring!
- Great content, awesome interview style.
- New ideas about how to go about launches, particularly around marketing and the ‘not sell’ idea
- Clear to listen to; interesting content
Thanks to everyone that listened in. We hope you’ll join us for the 2012 series of BOOKED for Lunch when it kicks off in February.
