Marketing – Looking for a great headline?

As the official copywriter in my business I’m often writing headlines for marketing emails, newsletters etc. I used to take a long time going about it, try variations of other successful headlines, study marketing pieces on ‘1000 all time best headlines’ etc. It paid off – many times. At other times have at times I have thought “Gotta get this email out. What headline will do? Let’s just get it out.” and rushed a marketing email or letter out the door. This nugget by Seth Godin reminds me – good copy can make magic.