So by now we’ve either seen, participated in or tried it — Live Video Streaming. And how much fun was it?
Well, maybe for the extroverts. Some introvert business owners are just warming to the idea of creating their first YouTube video which includes perfectly well-crafted and well-rehearsed messages, perfect lighting conditions and video editing software. Now to consider live video streaming means having to let go perfection, embrace and learn new confident impromptu speaking skills in order to take advantage of all the wonderful elements that live video streaming offers.
Video Live Streaming has many benefits for all company sizes including the start-up. Here are a few reasons to use Live Video Streaming as a part of our regular digital marketing strategy.
- Live Video Streaming is shown to everyone. That’s right. The live videos receive priority with your fans in their newsfeed so you are reaching out to many more fans and their friends when you are live. When you stream live, your reach can be greater than paid advertising for reach, likes, post engagements and for increasing the number of fans on your page. This is by far the best reason to start Live Video Streaming today as like most things on social media channels the rules change so often. Therefore, if you are a small business owner and have a small advertising budget, Live Video Streaming can be a very effective and cost effective marketing tool to help grow your business.
- Great way to build trust, integrity and build your brand in the market place. This is by far the hardest thing to do both online and offline and Live Video Streaming gives your current customers and new potential customers a chance to get to know you in an authentic and genuine way. They will also learn more about your products or services and its a great way to start building relationships and connections with others.
- Feedback is instant. Live Video Streaming is a platform that will work best for Q&A, provide introductions, tips or to explain a new service or product you just launched. Therefore, the feedback is also live and learnings can be quickly taken into consideration.
- Privacy. If you fear public speaking in the real public or global sense then you can also establish a private Facebook group and use Live Video Streaming here first. This is a great way to warm up to the new marketing tool and still use the video as valuable content at a later stage, but just remember it may not achieve the same level of reach as being live. 5. When using Live Video Streaming, this is a great way to engage with your target audience. Because the reach can be massive remember who you prefer as a fan or customer one day and tailor the message to them accordingly. As some social media channels use the engagement metrics to continue to show your video to others that are likely to engage with it too.
For more information about this blog post, feel free to get in touch with me by emailing me or visiting Digital Marketing Specialists website or calling me on (02) 9239 3113.