How much do you know about lead magnets? Do you know when the best time is to amp up the lead magnet, or are you left floundering with leads that lead to nowhere? This cheat sheet will help you analyse how profitable your lead magnets are, in order to establish how much spending is needed to drive traffic and still get a good return on investment. Learn about owned, earned and paid traffic, and how you can generate these through successful lead magnets.
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