“Bumper Leads is a marketing automation agency and was born out of my desire to help business owners implement systems that would give them back their time, help them scale faster so they can enjoy their business.”
Jovana Vujnic founded Bumper Leads after 12 years in the corporate world, where she changed roles almost every year. During this time, she also ran a side hustle buying, renovating, and selling businesses—a process that gave her the freedom, fun, and fulfilment she never found in a corporate job.
At Bumper Leads, Jovana helps busy small and medium-sized businesses save time and money by simplifying their sales and marketing systems. Her proven six-step framework, The Bumper Blueprint, guides business owners to implement systems that help them grow and scale faster.
Jovana has seen too many business owners get stuck or give up because they lacked the right systems. Bumper Leads was born out of her desire to change that, to help business owners reclaim their time and enjoy the businesses they’ve worked so hard to build.
“I joined HerBusiness so that I can meet more women who share the same values as me, understand the challenges of growing a business and also want to have fun along the way! I think business is fun!”
Jovana has been a member of the HerBusiness Network for over four years. She joined to overcome the isolation of running a business and to connect with like-minded women who share her values, understand the challenges of growing a business, and know how to have fun along the way.
Who’s your favourite entrepreneur and why?
I adore Naval Ravikant! He is famous for being the first investor in Uber, Facebook, Twitter/X, Yammer, Postmates and for being the most spiritual and philosophical venture capitalist who cares about personal well-being, not just money. Highly recommend reading the Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Why did you start your business and what gave you the idea?
I’ve spent 12 years working in the Corporate sector, changing jobs almost every year. During this time, I had a side hustle where I bought a business, renovated it and sold it for a profit, all whilst working full-time. I loved every minute of it. Owning a business gave me fun, freedom and fulfillment I couldn’t get in my corporate role.
Bumper Leads is a marketing automation agency and was born out of a desire to help business owners implement systems that would give them back their time, help them scale faster so they can enjoy their business – I’ve seen too many get stuck or be overwhelmed with technology or just give up.
What do you enjoy most about running your own business?
I enjoy having the freedom to choose how I spend my time. My business also give me the opportunity to work on projects that excite me and allow me to do my best work.
What three pieces of advice do you wish you’d been given when you started?
- You should pay yourself first
- When in doubt, the answer is always No (thank Naval for this one)
- Listen to your gut – my gut instincts proved to be right most of the time, in any situation, and it beats any data on the spreadsheet
What advice would YOU give someone thinking about starting a business?
- Trust yourself
- Set personal and professional goals
- Take action and ignore any doubters
- Don’t take advice from people who have never run a business before
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Set up a system that helps you generate leads quickly
- Every business income is made up of active, passive and recurring income. When you start, you’d be generating active income which is 1:1 and labour intensive; start testing strategies that can support you with both passive and recurring early on because the runway is long, and there is lots to learn so start learning early.
- Your cash flow is far more important for your well-being than chasing profit from day 1.
- Hire mentors and advisors – I cold emailed my 1st mentor, who was the Director of Marketing Automation at Leadpages, and I asked him to mentor me. To my surprise, he said yes and this opened the doors for me I could never imagine. It helped me reach my life goals faster! My husband quit his job and we packed our suitcases to travel the world and work from anywhere.
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
I would love to simplify my business more so that I can take a 3-month break without my laptop!
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
Not many of my friends understand the challenges of owning a business. It’s also isolating to be working alone. I joined HerBusiness so that I can meet more women who share the same values as me, understand the challenges of growing a business and also want to have fun along the way! I think business is fun.
Learn more about Jovana and Bumper Leads.
