The multi-award winning team at Ruby Cha Cha uses innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges. In this interview we learn the role that research should play in a company’s strategy and the biggest mistakes people make when doing their own market research. Plus, we look at the types of business issues that good market research can help illuminate. Enjoy this interview with Kristin Hickey and Ellen Baron.
About the Author
Kristin loves to combine business smarts with fun and innovative ways of solving marketing problems. She is a quantitative and strategy specialist, has authored two books in services marketing and is a recent winner of the ESOMAR global research excellence award. Kristin established ruby cha cha to put the passion...
