You can always improve your company’s social media performance. We all know that social media is king when it comes to getting a website noticed online these days. It is more important than any old-fashioned SEO technique like back-linking, reciprocal linking, and posting on blogs and forums.
To really get to the top of the search engines and become the well-known brand you want to be, you must have good social media performance.
Fortunately, there are several strong and proven ways of establishing a powerhouse social media performance and we are going to discuss those methods now.
Here are my top 6 tips to help improve your social media performance.
- Make Sure You Update Content on Your Website on a Regular Basis and Link it To Your Social Media Accounts
Not only do search engines love fresh content when they’re ranking websites, but your customers and followers also love to read new things from you as often as possible. It doesn’t have to be anything elaborate. If you’re in the real estate industry, for example, it could be something as simple as listing a new house for sale in your area or posting the latest housing market statistics for your suburb or state. Tips for buying and selling houses in the current market are also excellent choices for keeping your content updated.
You should ideally be posting new content two to three times a week. This doesn’t have to take a long time for you to do. Just set aside 15 to 20 minutes several times a week and do it.
Also, make sure that your website is connected to your social media accounts so that whatever you post on your site is automatically posted to those accounts at the click of a button. By doing this, you will be ensuring all members of your audience get to see what you’ve posted.
Getting your content onto social media also means your followers on those accounts like Facebook, Twitter, and LinkedIn will have the opportunity to share your content with their own followers, thus getting you more views, more potential visitors to your website, and more business.
- Keep Some Content Just for Social Media and Some Just for Your Main Website
You don’t want your social media accounts to look exactly like your website. While it is important for you to link fresh content on your website to your social media accounts, you should also keep some things exclusive to each. This will give readers more incentive to go look at your other online materials.
Post some new fact or titbit about your current real estate market or your business to your social media accounts once or twice a week and make sure you link back to your main website. Keep certain features on your main website, such as your own special listings or events, and other exclusive content only on your website so new visitors from your social media accounts will find it there. Every once in a while, you should post an in-depth article on something important only to your website. Then, post a blurb on your social media accounts alerting readers it’s there, giving them a link so they can go look at it. This strategy will keep people engaged on both your social media and main website.
- Make Sure You Give People the Option to Follow You
It’s a pretty simple thing, but many business people overlook it.
Your main website needs to have the appropriate social media buttons displayed in an obvious place on your site’s front page and below the title of each piece of content for people to click to follow you on Facebook, Twitter, LinkedIn, and whatever other social media accounts you’re using.
- Make Sure You’re Posting Quality Content
Long gone are the days when you could just take a pre-written article from one of the article-posting sites and slap it up on your website or social media accounts and watch your business get lots of attention or rise in the search engines.
Today’s Internet demands original quality content. While you should ideally be posting new things several times a week, it is far more important that you post quality content over a large quantity of content. So if you are hard-pressed to come up with anything new and interesting, don’t post. If you’re having difficulty coming up with good things to write about, you can always hire a writer to do it for you. It’s their job to come up with quality content on a frequent basis.
- Make Sure You Mix Things Up by Posting Pictures and Videos Every Now and Then
People love to read your articles. However, a lot of text is going to become cumbersome to look at, much less to muster the desire to read. Once every two to three weeks or so, post a relevant video or picture on your social media, website, or both. This will engage your followers even more and break up the monotony of the text.
You can even post some videos and pictures to your social media alone and use these things as gateways for followers to your main website.
- Keep up a Constant Interaction with People on Your Social Media Accounts
Finally, social media is about being social. Your followers will likely post questions and comments on your social media accounts. Be sure to answer them or comment back in a timely, friendly manner. Doing this will develop customer loyalty. They’ll see you as responsive and caring and will come to like you. Liking you is one of the biggest factors in giving you business for most people.
Being an active, engaged presence on social media is one of the strongest, most effective social media strategies available to you. Be sure you do it and watch your business blossom.
