Jodie Fox is Director of Fashion and co-founder of Shoes of Prey, a website that allows women to design their own shoes – every aspect from toe shape, heel size and material.
In this two-part In Her Shoes interview, Jodie Fox shares:
- the challenges of her business
- why giving your customers more choice may not be a good thing
- the concept of delayed purchase gratification
- building expectations and want for products
- appropriate communication strategies
Enjoy Part Two of this interview with Jodie Fox!
Watch Part 1 of this interview with Jodie Fox for tips on the importance of social media and more.