Do you think of yourself as a Guerrilla Marketer? During the 3 August BOOKED for Lunch webinar, Guerrilla Social Media Marketing, Jay Conrad Levinson and Shane Gibson expanded on how social media is changing the game of guerrilla marketing, how to measure your return on investment of social media and four important weapons for social media marketers. Over the years, guerrilla marketing tactics have changed and evolved. Television was the beginning of guerrilla marketing tactics, then came the Internet, and now social media. Guerrilla marketing tools work at an accelerated pace with social media. Two very strong concepts for using social media as a tool for guerrilla marketing are patience and imagination. Without both, companies will find their results from using social media are disappointing.
Most people believe social media guerrilla marketing is mostly about marketing, but those people are wrong.
90% of social media marketing is about listening and engaging with the community, while the other 10% is about actual marketing. Social media marketers are leaders that know how to build a community. Do you want to measure your return on investment (ROI) of social media to make sure it is worth all the time and energy spent on it? To begin, start by looking at the number of hours put into social media tools. A tool that can help you measure the effectiveness of social media tools is Google Analytics. Of course, any ROI can only be identified in time (it takes 18 months on average to measure ROI), so be patient. If you have been consistently engaged with the community, you should have nothing to worry about. If you are completely lost about where to start, Guerrilla Social Media Marketing, by Jay Conrad Levinson and Shane Gibson, has an equation for measuring the return on investment of social media.
Guerrilla social media marketers need to remember and use four important weapons:
- Information – understanding guerrilla tactics for yourself and your competitors is crucial.
- Imagination – you have to stand out to be recognised. Remember: if you sound like everyone else, you’re not a leader.
- Innovation – realising how to market better and more efficiently is the key to cutting costs.
- Community – (MOST IMPORTANT) engaging the community is vital because they are the ones who build up your brand.
I have given you a very brief (and I’m not exaggerating when I say brief) overview of the wonderful advice from Jay Conrad Levinson and Shane Gibson. To listen to the whole recording from 3 August BOOKED for Lunch, click here.
