How do you apply the time-proven strategies of guerrilla marketing to the new media landscape? How do you measure your social media results? Why should you social media be part of an integrated plan, and just how DO you put together a social media plan that is true guerilla-style, and produces results. Today at 12.00pm AEST Jay Conrad Levinson, the father of Guerrilla Marketing and his co author Shane Gibson are my guests on BOOKED for Lunch. BOOKED for Lunch are free lunch-time webinars with the world’s leading business book authors and thinkers.
During the webinar we’ll look at how to apply social media in an innovative, guerrilla fashion, to target and listen to what the author calls “nano-tribes” and communities. We’ll also look at the often-asked question – of how do you measure the ROI of your Social Media.
“Guerrilla Marketing is about achieving conventional goals using unconventional methods. Today, more than any other time in history we have an almost limitless arsenal of free to nearly free marketing tools at our fingertips. These tools are the new media marketing tools called social media.” – Jay Conrad Levinson
I’m very excited about this webinar. The subjects (guerrilla marketing and social media) are personal favourites, passions, in fact. Plus I’ve been a big fan Jay Conrad Levinson’s work for many, many years. Join me today at 12.00pm AEST for BOOKED for Lunch. You can register on our website. BOOKED for Lunch is brought to you by Citrix GotoWebinar and the Australian Businesswomen’s Neteotk.
