HerBusiness today launched a Google AdWords information hub on its website. This new multi-page feature provides resources and easy-to-follow details on how Google AdWords can help small businesses drive results. Within this hub, small business owners can access all the AdWords basics including how to begin, what to expect and how to make the most from advertising dollars (which are often scarce in small business).
“By introducing this new information hub, we hope to provide small-business owners with new tools and skills to harness the power of an engine like Google and to drive the traffic that we know is available to them if they get their business in front of the right eyeballs,” explained CEO, Suzi Dafnis “It’s not news that more and more people are looking online to find what they want. We want to be sure our community members are armed with the tool and knowledge to use internet traffic to drive people to their businesses.”
A few features of the Google AdWords for Small Business Information Hub are:
- Free eGuides show businesswomen how to grow their business with adwords and provide tips for finding new customers online, measuring results, understanding how to pick great keywords for ads and how to write attention-grabbing ads
- Ask a Google expert – Viewers can ask their questions online and Google AdWord’s expert Kate Conroy will reply with customised answers.
- Case Studies – The hub features a number of real stories from small businesses who share their AdWords results and the results they’ve seen since they started using AdWords.
- Free Webinar – HerBusiness is offering a free Google AdWords for Small Business webinar in November to give women access to even more resources and education.
Take a look at these resources:
- What is Search Advertising?
- Why Google AdWords Makes Sense for Small Business
- How to Grow Your Business with Google AdWords
- Free Tools and Resources
PLUS – visitors can request a free voucher to try AdWords out. The vouchers, valued at $75 are available to first-time Google AdWords users. HerBusiness looks forward to working with its community members to improve their understanding of Google AdWords and to having them start to get the types of results these small business owners have enjoyed since they started using AdWords.
