Before starting The Transit Lounge, Shandra Moran had a prolific career, winning many accolades along the way.
Even with a successful radio career, she was not happy. So, she quit her well-paying job to find something that gave her purpose and meaning.
Shandra discovered coaching as a profession and trained to be a certified coach.
Feeling isolated working on her own, Shandra started contracting at a learning and developing company that linked her passion for people development and an opportunity to work in a creative environment. With more operational responsibilities, her role changed into something she hadn’t signed up for.
When Shandra had a health wake-up call and was diagnosed with severe adrenal fatigue, she decided to leave her corporate role.
And, having experienced first hand how you can feel unhappy and unfilled in a “successful” job, Shandra started The Transit Lounge, a business focused on working with women to help them earn great money, do work they love, without burning out.
Shandra believes “It’s possible for us to live in a world where every person you interact with is doing what they love – or is in transit to get there.”
What three pieces of advice do you wish you’d been given when you started?
• Find a coach or mentor you connect with to support you to grow
• Take action to get the clarity you’re looking for
• Get help and outsource tasks as soon as you can – even when you think you ‘shouldn’t/can’t afford’ to
What advice would YOU give someone thinking about starting a business?
• All the above!
• Don’t try to do it all alone, and don’t think it has to be perfect before you get started.
• Assume it is going to take twice as long as you think and twice as much money
• Connect with like-minded people who can support and challenge you through the inevitable ups and downs of being in business.
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
“Some form of content creation – blogging, video, podcasting – find a medium you like then just get started creating content of value. It helps you to discover and refine your message.
Marketing! No matter what type of business you are in, you need to understand and implement good marketing consistently. You might offer a great product or service, but if no one knows about you it’s going to be a long slow road.”
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
“Many! One of the main ones is the challenge of isolation when working for yourself. Being part of the network instantly creates opportunities to connect with other working women, to bounce ideas, get support, and collaborate.
It’s like having a team to be your sounding board on tap – without having to pay them a salary!”