It’s all been about creativity and design for Helena Berggren since drawing her first masterpiece on the living room floor with a Sharpie at the age of three.
Deciding to create the life she always dreamed of, Helena left Sweden to move to Australia to study Graphic Design and International Business. While studying, she worked on the side designing for fashion labels, marketing agencies and small businesses.
Soon after, Helena launched Studio Unlabelled – a design studio creating meaningful brands and visual stories to set up creatives and entrepreneurs for long-term success.
At Studio Unlabelled, Helena helps small business owners to avoid overwhelm, overcome mindset blocks and gain confidence in their goal setting by providing a combined goal and mindset planner that focuses on creating a healthy mindset and life and includes hands-on exercises and tangible solutions.
Helena wants people to have more time to focus on what you do best – being creative in your genius zone and creating the life you want to have
Who’s your favourite entrepreneur and why?
I’m inspired by many people. There are so many levels to entrepreneurship and I can see the beauty in the local coffee shop down my street, that has built an amazing brand, as well as the journey of Cindy Eckert who is an absolute powerhouse.
What do you enjoy most about running your own business?
– The freedom and flexibility
– More time with my partner and friends
– Being creative everyday and turning client’s ideas into real concepts. Seeing their reaction is sometimes worth all!
What three pieces of advice do you wish you’d been given when you started?
- Invest in personal development. The hardest part isn’t ‘to start’ a business, it’s the mental journey of it all.
- Find like-minded, positive people to bounce ideas and ups & downs with.
- Get a mentor and a coach that understands your vision and holds you accountable to get there.
What advice would YOU give someone thinking about starting a business?
Go for it! The worst thing that can happen is that it doesn’t work the first time you try but then it’s just to get back up on the horse again – or not. You decide, but you won’t know if it’ll work or not if you haven’t even tried.
(And things always tend to work out in one way or another, don’t they?!)
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Have templates and systems in place from the start – even if you don’t really need them yet.
- Prioritise a healthy work/life balance. There will never be a time when there’s nothing to work on in your business so it’s important to schedule in time for workouts, social events and ‘you-time’.
- Set boundaries, for yourself and for others.
- Work on your limiting beliefs or you will get stuck somewhere along the way to becoming the best version of yourself.
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
To have a small but tight team (5-10 people) who supports, empowers and pushes each other within healthy boundaries.
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
Being surrounded by so many amazing women inspires me to step up my game! I love learning new things and find it very inspirational listening to other’s journeys and expertise.