My Connection Statement

Studio Unlabelled is a brand and design studio helping small business owners define their vision and values, make genuine connections, and live with creative purpose by creating one-of-a-kind brands and visual stories with limitless potential. We do this by consultation and with brand packages that are suited to the various stages of the business.


I help small business owners to avoid overwhelm, overcome mindset blocks and gain confidence in their goal setting by providing a combined goal and mindset planner that focuses on creating a healthy mindset and life, and includes hands-on exercises and tangible solutions. It will be sold on my website and on social media.

About Me - My Biography

Hi, I’m Helena!

A designer, painter, and visual enthusiast. 
When I was three-years-old, I drew my first masterpiece on the living room floor with a Sharpie. Let’s just say mum and dad weren’t too happy.. 
For on the other hand, that was just the beginning. 
Since then, it’s been all about creativity and design.

In 2016, I decided that it was time to create the life I had always dreamed of. I left Sweden and moved to Australia to study Graphic Design and International Business. 

While studying, I sowed the seeds for what was to come. I worked on the side, designing for fashion labels, marketing agencies and small businesses.

Soon enough, it was time to launch Studio Unlabelled – a design studio creating meaningful brands and visual stories to set up creatives and entrepreneurs for long-term success. My multidisciplinary approach and diverse experience means I tackle projects from different angles. I enjoy the unique life of each project, particularly when I lose track of time and creative contentment settles in.

Design is my happiness, and through Studio Unlabelled, I help you experience the best possible beginning. I want you to have more time to focus on what you do best – being creative in your genius zone and creating the life you want to have. Because that’s what I believe. You deserve to live the life you want, not the one expected of you. That’s why I started Studio Unlabelled — to move beyond labels by exploring big visions and bold concepts.

My Expertise

  • Branding
  • Graphic + Web Design

(+ soon Certified NLP Coach)


My Passions

– Creativity – to create, paint and draw.
– Helping other people realise what they are capable of + bring their dreams and ideas to life.

My Interests

Travel, read books, paint, spend time with friends and family, mindset & self-development.

How I Can Help Other Members

Do struggle to attract the right type of clients? Or charge the right price?
Don’t feel like your graphics are matching the professionalism of your services?
Perhaps you don’t have a website yet, or at least not one that’s converting?
Or maybe you did all things DIY from the start, built an audience and now you’re ready to level up – in business and life?

I can help you create a brand that is both strategic and visually appealing – to you and more importantly, your clients. I will help you define your vision, values and why before I dig into anything visual. The goal is always to create a brand that speaks to people on many levels.
‘You can create a brand, but your clients are the ones that will build it for you’.

Why I Became a HerBusiness Member

To grow as a person and to learn from and connect with like-minded women.

My Member to Member Offer(s)

I offer all other members 10% off on my three branding packages + web design.