“Every day starts in front of your wardrobe, so it should be fun and inspiring.”
Fiona Keary of Style Liberation was an accountant and a style tragic (being the first doesn’t mean that you are the second)! For years, Fiona worked in the corporate sectors in London and Canberra and saw first-hand how many people wrestle with those essential questions: how do you dress to project a confident, corporate edge? How do you balance personal style with expectations around your role? She had also seen how simple changes in how we present can elevate a person’s whole outlook.
Fiona is the founder of Style Liberation and the 2022 HerBusiness Member of the Year.
Fiona helps women 35+ create a wardrobe full of outfits they love through her 35+ Where to Shop Facebook Group, Style Liberation course and Super Stylers membership community.
Fiona says that every body is beautiful. “Our bodies allow us to think, create, and experience this wonderful journey of life and achieve amazing things. I’m passionate about helping people look in the mirror and love what they see and in turn boost their confidence (it’s an easy win).Every day starts in front of your wardrobe, so it should be fun and inspiring.”
Fiona has made the most of her HerBusiness Network membership by taking part in monthly events, putting herself forward to be featured in live casts and blog posts and webinars.
“Now I really feel like we are connecting with people. I’ve doubled the size of my business.”
Fiona’s business has become a vital part of securing her family’s financial future. She is crystal clear on her business Vision, and this helps guide her when things get tough.
Fiona now enjoys all the freedom that comes with being a business owner, and she gets to be creative every day. Fiona has more than doubled Style Liberation’s revenue in the last two years and built a thriving community with her 35+ Where to Shop Facebook group.
“Before I really had a marketing system in place, it felt like I was just bombarding people. With our marketing now I really feel like we are connecting with people.”
Fiona is an active member of the Facebook group – raising her hand to support other members when the support is needed.
In her downtime, you can find Fiona enjoying karaoke (singing in the shower), eating out and of course revelling in all things fashion related.