Podcasts have become a great new form of entertainment, education and communication, even in the business world. So it’s no wonder that many business owners are producing their own in order to form a new connection with their clients and customers.
Australian Businesswomen’s Network member Belinda Weaver is one of them. She launched her podcast, HotCopy, in June 2015, and has found it to be a great form of education and connection-building thus far.
Belinda is the founder of her own business, Copywrite Matters, where she aims to assist copywriters in improving their copywriting ability and building their own business. Her podcast, which she hosts with fellow copywriter Kate Toon, is directly related. Belinda and Kate offer copywriting tips and resources as well as interviews with experts in the copywriting industry.
Belinda says she’s always been a fan of podcasts and saw that podcasts were becoming an exciting new form of content marketing. Plus, she found that it would be a great way to build intimate connections with her clients, potential clients and other listeners, and a way to present her skills as an expert and educator.
For any aspiring businesswomen thinking about starting their own podcast, Belinda advises that, “like anything worth doing, it’s a lot of work so be prepared to put the hard yards in to produce exceptional content. But don’t [be] concerned about the technical aspects. They are cheaper and easier to manage than you think.”
This post was co-authored by Courtney Sweeney. Courtney completed a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.