Seth Godin calls it ‘shipping‘, Alycia Edgar wrote recently about ‘Just Do’ and Nike says ‘Just Do It’.
I’m tempted to take it a step further and call it ‘done’ vs ‘doing’… but that confuses my mind a bit :-)
I am a big ‘do-er’. I’m always ‘doing’ things. And tweaking them. And fine-tuning them. And waiting for the next update, and perfecting the delivery method, and designing the right ‘model’….
You see, I’m a big ‘do-er’… but not a big ‘done-er’ (no, that word is not going to do!). What I mean is, I have umpteen projects, ideas, files and plans that are all fantastic, awesome and have huge potential… but they rarely actually see the light of day because I keep them ‘with me’, instead of releasing them to the world.
Last night I completed an eBook, a collection of articles all about Strategy I have written over the years. I have put it together as a way to build my prospect list and capitalise on the various speaking engagements I have over the next few weeks. It is something I have wanted to do for years. Really. And last night I could finally say it was DONE!
Could it be better? Probably? Is it THE most effective way to capture leads from those audiences? I don’t know. Is it ‘something’? Yes. And will it add value to my marketing process? Absolutely!
So… why such a self-disclosing post? Because I know I’m not the only one. On a daily basis I see incredibly smart, intelligent, articulate, passionate, enthusiastic businesswomen with incredible ideas… ‘sit’ on those ideas… just waiting. Waiting for what? Waiting for the right time, the right window, the right platform, the right design, the right people… the right ‘whatever’.
So my question for YOU today…
What can you move to DONE … instead of doing?