Your website is just like a billboard. For many businesses, especially online businesses that don’t publicly trade from a physical location, your website IS the billboard that passing traffic sees. But, does your business looking like it’s out of date when I look at your website? In this post I’ve included five tell-tale signs that you may have some updating to do to bring your website into the now. But don’t worry. The big guys get it wrong too! The Seymour Centre is a local theatre/performance Centre connected to the University of Sydney. I pass the theatre when walking my dog in Victoria Park in the inner city of Sydney.
In January, along with a number of Sydney venues, The Seymour Centre will host a number and local international acts as part of the Sydney Festival, a big summer lineup of music, theatre, art, dance. Situated on a prominent corner near Sydney University thousands (probably tens of thousands) of cars pass The Seymour Centre each day. As at late December the main billboard which can be seen from multiple directions as you approach the centre was still promoting acts that had passed in September. OOPS! What a missed opportunity to highlight all the great shows they have coming up (a number of which I’ve booked to attend). For many of us our website is our biggest billboard, with thousands (if we’re lucky) of people passing by each day.
Five Signs That Your Website Makes Your Business Look Out Of Date
- The last post on your blog or ‘updates’ section of your site is more than three weeks old
- The copyright notices on your website are not current
- Your About Us page doesn’t reflect your current business description, products and services
- The team photo on your Meet the Team page includes team members that have long left
- Any events listed on your site lapsed long ago
Updating these items is easy and a good ‘new-year’ list of things to take care of. I know we’re taking care of these very things next week when the office reopens. Are their other areas we should add to this list? Let us know. Suzi P.S. The good news (!) is that I noticed last week that the billboard outside The Seymour Centre has been updated to promote the theatre’s January schedule.
